MSNI, Inc., Blog – Your Email/Digital Listening and Google AdWords Listening Source

Digital Listening Real-Time

Digital Marketing can cover many platforms. This includes internet marketing such as Display Advertising, Mobile Marketing, AdWords, SEO and SEM Marketing., Content Marketing, Social Media Marketing, Email Marketing and any other form of on-line digital media. With Digital Marketing, the goal is to reach a customer, when they are ready to buy a product or service. Real-Time decision making is now the new objective.

This means that companies have to take advantage of new emerging technologies. Staying at the forefront of new digital technology can make or break the future of a corporation.

Digital Listening is one of these emerging new technologies. Using proprietary algorithms covering approximately about 98% of the backbone of the internet, these algorithm’s determine when new customers are interested in a specific product or service and retargets them in real-time with a like or similar competitive offer.

Some of the advantages of Digital Listening are as follows:

• Transparent, easy-to-measure ROI.

• An easy to use campaign management and reporting

• A one to one personalized message retargeting outside of the Social Environment.

• Able to “Listen In” on a firm’s or a competitor’s keywords. (Ex. Google AdWords). Even those high priced and hard to get AdWords.

• No Google AdWords or Bing Ad certifications, quality matrixes, past ad history or bidding is involved.

• A firm’s or a competitor’s specific Facebook or Twitter Fan Page Followers can be “Listened On”. (Note: Specific Fan Page Addresses need to be provided in this situation.) All retargeting is done outside of the social environment and is based on Likes or Shares.

• A companies’ own website visitors can be “Listened On” in Real-Time.

• Facebook or Twitter Social ID’s can be “Listened On”. (Must be provided by client)

• A firm’s own internal customer email database can also be “Listened On”.

• A combination of Keywords and Social Media Fan Page Followers can be “Digitally Listened” on too in “Real-Time”.

• Prospects are retargeted up to 4 times with a like or similar competitive offer. Offers can be marketed by ad groups and/or different verticals.

• Whether it’s a high priced item, a service or a coupon offer, all marketing messages are done in real-time.

Why not take advantage of this new emerging Digital Listening technology and increase your revenues today?

What is Google AdWords Listening?

Google AdWords Listening enables firms to obtain high-priced and sometimes impossible to get Google Adwords and Bing Ads through a new technology that covers about 98% of the internet.

Most firms have found out that dealing with the entire Google AdWord process can be costly, challenging and very time-consuming. There are so many quality matrixes a firm has to figure out in order to obtain the AdWords they need or on a decent page number, that some firms never obtain the words or positions they need to increase revenue. The complexity of the entire AdWord process is punishing smaller businesses that simply don’t have time to figure everything out or find the right person that can help guide them through the entire AdWord bidding maze.

Fortunately, Google Adwords Listening solves all of these problems for firms of all sizes. Let’s say for example there are some unattainable Google AdWords your company has never been able to get ahold of because they were $10, $12 or maybe even $15 a click. Worse yet, no one ever saw your ad unless they were 8 to 10 pages deep while searching on a specific subject. With Google Adwords Listening, firm’s can now take these highly competitive, high priced and hard to get Google AdWords and “Listen” in on them in real-time similar to a pay per click real-time model. The difference being, firms can retarget these same Adwords (keywords) with a one-to-one personalized like or similar competitive offer all in “real-time”.

AdWords Listening involves proprietary algorithms that can determine at the precise moment when a customer or prospect has opened up a “live” email offer and clicked on that “live” offer that is tied to the similar Google AdWords (keywords) you’ve never been able to obtain. Firms can then retarget that same customer or prospect in “real-time” with a like or similar competitive offer and can keep retargeting them on a continuous basis to increase profits.

With Google AdWords Listening you get the following:

1. No Bidding is involved

2. No AdWord Account Needed

3. No pay per click model

4. No Ad rank is required

5. No Quality Score Matrixes have to be meet

6. No need to hire anyone with Adword certifications

7. Able to reduce your AdWords Budget with a more cost effect and targeted technology

8. A streamline and time-saving process

9. Retargeting to (specific keyword) customers or prospects in “real-time” up to 4 times

10. Having data export options available for the same targeted customers or prospects for future marketing

Start increasing your sales and reducing your AdWord Budget today and contact us at:MSNIInc.com. Feel free to also leave a private comment with your contact information below in the comment box. Comments are never listed publicly unless it’s been approved by our firm first.

Google AdWord Connect Technology

Google AdWord Connect Technology will be a big relief for all firms that use Google AdWords. Especially companies that have a smaller operating budget.

Currently Google AdWord buyers have to deal with different metrics involving Quality Scores. This covers everything from Ad Rank Quality Scores to Keyword Quality Scores. It can be challenging and time consuming to keep up with all the different quality scores a firm needs to have.

This is where the new Google AdWord Connection comes into play. Implementing it is quite easy. Companies still use their existing google adwords. Their adwords are plugged into the International Kazmash Network (covering about 98% of internet traffic intelligence). (Corporate Intranet’s are excluded).

The entire process is somewhat similar to how google adwords works. Firms are only targeting customers or prospects based on their specific keyword criteria. The difference is the keywords (the google adwords firm’s use) are processed a different way. Algorithms determine when a customer or prospects have opened up a “live” email offer. When that same “live” offer goes to a publishers landing page, keywords are triggered. The keyword(s) are tied to the initial creative of the offer.

All keyword cookie intelligence is obtained in “real-time”. Most firm’s are familiar with how cookies work with ad display. Google AdWord Connection Technology simply leverages it on a different back bone network.

In short, a firm can retarget a prospect with a personalized like or similar offer in real-time. Companies can use their existing creative for the same ad groups and same keywords. Ad groups and keywords (google adwords) can be tracked for performance. Firms pay one flat price and don’t have to concern themselves with a pay per click model thus lowering costs. Prospects are also retargeted a minimum of four times thus increasing conversion rates.

To recap, the benefits of MSNI’s Google AdWord Connect Technology are as follows:

Flat Rate Fee (Pay Per Click doesn’t apply) on google adwords (keywords) used
No quality score factors are involved. (Ex. Ad or Keyword Quality Scores)
Costs are reduced.
Real-Time Prospect Interaction
Response Rates increase due to a prospect being retargeted 4 times with four different personalized offers.

Why not reduce those Google AdWord costs and increase your response rates by moving your Google AdWords over to MSNI’s Google AdWord Connect?

For more information on MSNI’s new Google AdWord Connect Technology feel free to leave a private comment with your contact information below in the comment box, send us an email or give us a call at the contact information listed on our website at MSNIInc.com

Digital Store Listening

Rick decides to stop in at a virtual digital store looking for a particular product or service. Let’s say hypothetically it’s “Beaur Outdoor Clothing”. While Rick is looking around the digital store for a new jacket, he receives a message on his mobile phone from a competitor’s of Beaur’s Outdoor Clothing called “Sportsman Clothing” and they have a 20% off sale on all items for new customers. Rick realizes Sportsman Clothing has the same type of jacket he was going to initially purchase from Beaur Outdoor Clothing at a savings of $20. So Rick insteads purchases the $100 jacket from Sportsman Clothing. This is exactly what Digital Store Listening can do for your firm.

Our “Zagdat” Algorithm Intelligence allows firms to send a like or similar offer to a current customer/prospect in real-time at the exact moment they have expressed an interest in a firm’s product or service. (Digital Store Listening) Even if an interest is from a competitor’s current promotion. This targeting can be based google ad words (keywords), website visitors, Social Media Follower ID’s (Ex. Based on Fan Page Followers Shares or Likes), a customer database or even a competitor’s Social Media Fan Page Followers. Personalized offers are done “outside” of the Social Environment in real-time. It’s Digital Store Listening at its finest.

Instead of competing against a million other firms for the same google ad words, why not leverage this new Zagdat Daily Intelligence and “SmartTouch” your customers/prospects with a personalized offer in real-time?

For more information about our real-time Digital Store Listening Technology contact MSNI, Inc., at MSNIInc.com . Feel free to check out our SmartConnect/SmartTouch videos at www.youtube.com/c/Msniinc , view our powerpoint presentation at: SmartConnect Slideshare, or leave a private comment on this page with your contact information.

Email Listening Explained

Now you can finally reduce those high costs of google ad words or cost per clicks. Would you like to reach your customers or prospects in real-time with a personalized one to one offer? The new Email Listening Intelligence does exactly this for firms at a lower cost too.

Would you like to know when your competitors have sent out personalized email offers to their customers or prospects? What about when your current customer’s or prospects are ready to make a buying decision? The new Email Listening Technology better known as “Digital Listening” allows you to do all of the above plus it lets you know when your social media followers are also ready to purchase your product or service. How about doing all of this in “Real-Time” outside the social environment and it being scalable by brand or service? Email Listening can accomplish this as well.

Our Zagdat Technology has developed extensive algorithms that signals when a consumer wants to purchase a product or service in “Real-Time”. By “Digital Listening In” on specific Social Media Fan Pages, a competing brand name or service, Social ID’s, current customers or even your website visitors; Digital Listening (Email Listening) Intelligence can leverage these data interactions among your customers/prospects. This allows firms to retarget these same customer/prospects with their own custom offer. Gone are the days of competing against everyone else for google ad words and display ads.

Even if an existing customer or a prospect is in the research phase before they make a purchase decision, the new “Digital Listening” Email Listening Technology is seeing open rates in the 20 to 30% range.

For more information on MSNI’s new (Digital Listening) Email Listening Technology feel free to leave a private comment with your contact information below in the comment box, check out our “SmartTouch” and “SmartSocial” website videos at https://www.EmailListening.com or just give us a call at our phone number listed on our website at: MSNIInc.com

Email Listening And How Does It Work

Email Listening

Email Listening works by allowing you to hear your customers or new prospects in real-time. Can you hear them now? If not, Email Listening allows firms to reach new customers in real-time at a lower price point than your traditional methods. Email Listening enables companies to reach customers at the exact moment they are interested in a competitors like or similar product. You might be asking how Email Listening (Digital Listening) intelligence works?

EmailListening.com (owned by MSNI, Inc.) has developed proprietary algorithms that covers 98% of the back bone network of the internet. These algorithm’s determine when new customers are interested in a specific product or service and re-targets them in real-time with a like or similar offer.

Email Listening’s real-time intelligence can “listen” in on the following sources:

1. A competitor’s Fan Page followers (Likes or Shares)

2. A competitor’s or a firm’s own keywords (ex. google adwords)

3. A firm’s own Fan Page Followers

4. Social ID’s

5. Website Visitors

6. Prospect Email Databases

7. Customer Data Files (Postal or Email)

Email Listening is also much more cost effective for example as oppose to the complexity and high cost of using Google AdWords. With Email Listening (Digital Listening) prospects are retargeted up to 4 times with a personalized offer.

Why not leverage the power of our real-time technology and contact us today so we can increase your revenues?

For more information about our real-time Email Listening contact MSNI, Inc. at MSNIInc.com or www.EmailListening.com or leave a private comment with your contact information.

Continue reading “Email Listening And How Does It Work”

Kazmash Intelligence

Our Kazmash International Network Intelligence leverages the power of data and technology. It’s reach, which covers 98% of the back bone of the internet, processes 1.6 billion gross emails a day and over 36 billion a month by “mashing” thousands of networks, publishers and social channels intelligence under one roof into one data funnel. Unique email delivery success records are 28 million per day and 850 million per month. Gross unique cookie hits/transactions processed are 750,000 – 1 Million+ per day and 20 to 30 million per month.

Zagdat Technology

We help firms sell more. Behind every email and conversion and social channel is an enormous amount of data. Our proprietary Zagdat Intelligence analyzes more than 100 terabytes of data every day from our proprietary Kazmash International Network Platform. The result is the ability to identify the customers most likely to buy within a global reach of more than 1 billion gross email cookie transactions per day.

Our Zagdat Real-Time Intelligence includes:

Predictive keyword algorithms that select only subscribers likely to read and click at that moment, complete with a real-time transmission.
Keyword algorithms which determine the interest for each user in real-time in order to determine the right email message.
Recommendation keyword algorithms determine the most relevant products to display for optimal read rate, click-through and conversion – this is true one-to-one advertising scale.

Data Points can be listened on in real-time – Data Listening points are determined by client.

Data Points Supported

Google Ad-Words (or any type of keywords)
IP Address Data
MD5 Hash email addresses (customer)
Competitive Brands or Products
Social ID’s
Twitter and Facebook Fan Page Followers (Likes or Shares) This would apply to either the Client’s fan page followers or a competitors fan pages followers, depending on Client’s criteria.
Customer Email Addresses
Prospect Email Addresses
Postal Addresses (Customers or Prospects)
Geo Targeting Data

What does all of this mean? It means any product or service you need to market is scalable and is all done in real-time!

Historically, our clients have seen up to a 30% increase in sales due to reaching targeted customers/prospects in real-time at the precise moment when those prospects are ready to make a buying decision for a like or similar offer.

What do firms get?

Personalized message retargeting in real-time outside the social environment.
Transparent, easy-to-measure ROI based on subscribers.
Extensive inventory from leading ESP platforms and direct relationships with premium global publishers.
As easy to use campaign management and reporting.

Once Client determines data points to be “listened” on, Client’s Data Point targets are “SmartTouched” retargeted in real-time based on Clients personalized offers. Client also specifies future Data Listening time frame or data volume to be achieved.

End Result: Increase in sales and revenues for Client. Why not start improving your revenues today?

To start your Data Listening Program feel free to leave a private comment with your contact information below in the comment box or email/call us at the contact information listed on our website at MSNIInc.com