Digital Marketing can cover many platforms. This includes internet marketing such as Display Advertising, Mobile Marketing, AdWords, SEO and SEM Marketing., Content Marketing, Social Media Marketing, Email Marketing and any other form of on-line digital media. With Digital Marketing, the goal is to reach a customer, when they are ready to buy a product or service. Real-Time decision making is now the new objective.
This means that companies have to take advantage of new emerging technologies. Staying at the forefront of new digital technology can make or break the future of a corporation.
Digital Listening is one of these emerging new technologies. Using proprietary algorithms covering approximately about 98% of the backbone of the internet, these algorithm’s determine when new customers are interested in a specific product or service and retargets them in real-time with a like or similar competitive offer.
Some of the advantages of Digital Listening are as follows:
• Transparent, easy-to-measure ROI.
• An easy to use campaign management and reporting
• A one to one personalized message retargeting outside of the Social Environment.
• Able to “Listen In” on a firm’s or a competitor’s keywords. (Ex. Google AdWords). Even those high priced and hard to get AdWords.
• No Google AdWords or Bing Ad certifications, quality matrixes, past ad history or bidding is involved.
• A firm’s or a competitor’s specific Facebook or Twitter Fan Page Followers can be “Listened On”. (Note: Specific Fan Page Addresses need to be provided in this situation.) All retargeting is done outside of the social environment and is based on Likes or Shares.
• A companies’ own website visitors can be “Listened On” in Real-Time.
• Facebook or Twitter Social ID’s can be “Listened On”. (Must be provided by client)
• A firm’s own internal customer email database can also be “Listened On”.
• A combination of Keywords and Social Media Fan Page Followers can be “Digitally Listened” on too in “Real-Time”.
• Prospects are retargeted up to 4 times with a like or similar competitive offer. Offers can be marketed by ad groups and/or different verticals.
• Whether it’s a high priced item, a service or a coupon offer, all marketing messages are done in real-time.
Why not take advantage of this new emerging Digital Listening technology and increase your revenues today?
Contact us today at our contact page at MSNIInc.com to start your Digital Listening Campaign.