Google AdWord Connect Technology will be a big relief for all firms that use Google AdWords. Especially companies that have a smaller operating budget.
Currently Google AdWord buyers have to deal with different metrics involving Quality Scores. This covers everything from Ad Rank Quality Scores to Keyword Quality Scores. It can be challenging and time consuming to keep up with all the different quality scores a firm needs to have.
This is where the new Google AdWord Connection comes into play. Implementing it is quite easy. Companies still use their existing google adwords. Their adwords are plugged into the International Kazmash Network (covering about 98% of internet traffic intelligence). (Corporate Intranet’s are excluded).
The entire process is somewhat similar to how google adwords works. Firms are only targeting customers or prospects based on their specific keyword criteria. The difference is the keywords (the google adwords firm’s use) are processed a different way. Algorithms determine when a customer or prospects have opened up a “live” email offer. When that same “live” offer goes to a publishers landing page, keywords are triggered. The keyword(s) are tied to the initial creative of the offer.
All keyword cookie intelligence is obtained in “real-time”. Most firm’s are familiar with how cookies work with ad display. Google AdWord Connection Technology simply leverages it on a different back bone network.
In short, a firm can retarget a prospect with a personalized like or similar offer in real-time. Companies can use their existing creative for the same ad groups and same keywords. Ad groups and keywords (google adwords) can be tracked for performance. Firms pay one flat price and don’t have to concern themselves with a pay per click model thus lowering costs. Prospects are also retargeted a minimum of four times thus increasing conversion rates.
To recap, the benefits of MSNI’s Google AdWord Connect Technology are as follows:
- Flat Rate Fee (Pay Per Click doesn’t apply) on google adwords (keywords) used
- No quality score factors are involved. (Ex. Ad or Keyword Quality Scores)
- Costs are reduced.
- Real-Time Prospect Interaction
- Response Rates increase due to a prospect being retargeted 4 times with four different personalized offers.
Why not reduce those Google AdWord costs and increase your response rates by moving your Google AdWords over to MSNI’s Google AdWord Connect?
For more information on MSNI’s new Google AdWord Connect Technology feel free to leave a private comment with your contact information below in the comment box, send us an email or give us a call at the contact information listed on our website at MSNIInc.com